Piping Rock Health Products announces acquisition of four esteemed wellness brands

Piping Rock Health Products® is excited to announce the successful acquisition of four iconic health and wellness brands from The Clorox Company: RenewLife®, Natural Vitality®, NeoCell®, and Rainbow Light®.

November 1, 2024

Sponsored by Piping Rock

Bohemia, New York - October 2, 2024 - Piping Rock Health Products® is excited to announce the successful acquisition of four iconic health and wellness brands from The Clorox Company: RenewLife®, Natural Vitality®, NeoCell®, and Rainbow Light®.

Founded with 3 generations, Piping Rock is a family-owned vitamin and nutritional supplement company with a heritage rooted in over 50 years’ experience in the industry.

The Rudolph family’s journey began with Arthur Rudolph, a pioneering figure in the vitamin industry. Following Arthur’s lead, Scott Rudolph continued to build upon this foundation, and together with his son Michael, they have carried forward the family tradition of manufacturing and delivering the highest quality, innovative vitamin and nutritional supplement products.

Michael Rudolph, President of Piping Rock, shared his enthusiasm: “We are thrilled to take ownership of RenewLife, Natural Vitality, NeoCell, and Rainbow Light. Our primary focus is to restore these brands to their authentic roots within the natural and health food store channel. We will be launching a range of new products and honoring the rich history of these brands by reintroducing popular items that have previously resonated with customers. We aim to rebuild these brands to their former prominence and beyond.”

For further details, please contact Piping Rock directly.

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Piping Rock Health Products announces acquisition of four esteemed wellness brands